The 40 list of ways to maximise your footfall opportunity
Footfall analytics
Here's our top 40 list:
- Be approachable – simple as keeping your door open to entice customers.
- Partner with local business – a business that compliments yours could be beneficial to both of you, leaflets, promos in their point of sale.
- Move to the street – Get out and speak to customers on the street, hand out flyers – you could pay someone to do this
- Build customer loyalty – Loyalty schemes, rewards, discounts.
- Consider your offering – make sure you are happy with your products or services, visit competitors to see what they’re offering.
- Boost your marketing – let customers know who you are!
- Good customer experience – will likely encourage them to come back and spend more money.
- Promotions – customers like to get something back in return for their loyalty, coupons, vouchers etc.
- Weather – changing weather conditions will affect customer buying behavior. Be flexible, quickly to adapt to changes in the weather.
- Trends and events – keeping up with current trends and events in the media etc.
- Don’t skimp on maintenance – increase curb appeal – no dirty windows or peeling paint etc.
- Curbside extras – sandwich board- welcome people with a witty message or something customers can use e.g. bike shop might have bike racks outside.
- Make sure staff look busy – bored looking staff can put off customers.
- Offer complimentary services – do your products require maintenance?
- Employ stylists and experts – educate shoppers on site.
- Hold relevant classes or workshops – depending on what you sell, demonstrate them.
- Staff training – if your staff provide a poor service then the shopping experience will fall short.
- Work with influencers and brand ambassadors – referral systems that reward brand ambassadors for talking up your company.
- Click and collect – pick up from store and they are more likely to buy something else.
- Email – keep your customers informed about in-store promotions and events.
- Host events – offer your customers an experience they won’t get anywhere else. Partner with like-minded brands, experts and organisations.
- Don’t forget about your existing customers – invest in a CRM system to make communication easier, build relationships with your shoppers.
- Get online – advertise etc.
- Explore social media opportunities – facebook ads etc.
- Tell people why your different with an ad campaign.
- Portray a positive environment – play music, organize your products and displays, make the browsing experience and enjoyable one.
- Trending products – monitor market trends and stock products that are trending – but don’t overstock.
- Google Local Inventory Ads (LIA’s)– show current availability in their local store.
- Weather Ads – Currently available for AdWords, Facebook and Instagram this is a tool that allows users to respond quickly to fluctuations on demand based on weather changes. For example on a sunny day you can trigger ads to drive visits to your store to view your new summer clothing range.
- Appointment booking facility – works particularly well for restaurants, beauty clinics (in department stores?) and bridal shops.
- Direct marketing – local leaflet drops to houses and businesses.
- Freebies – Give passers a taste of your product – samples, demonstrations.
- S.I.Y: Shop it yourself – Self-service technology.
- Opening hours – do your opening hours reflect demand.
- Returns policy – Welcome returns – you don’t want disgruntled customers who won’t come back.
- Transaction value – a sale is an opportunity to add extra value with add-ons and create customer loyalty.
- Reward staff – reward staff that are able to upsell.
- Get the manager on the shop floor - Find ways of allowing the manager to spend more time on the shop floor, become a recognizable face and build customer relations.
- Encourage your customers to get social - ask them to share their positive experiences on social media and create a buzz around your brand.
- Queue management – in-queue merchandising and elegant queue management will bring customers in and retain them.
Here is our free infographic on maximising footfall opportunity;
