Increase your retail store traffic
Retail analytics
Here are some tips for increasing traffic to your physical retail store.
1. Keep Up with the Seasons and Trends
As a physical retail store, it's important to keep up with the seasons and trends to increase traffic and sales. This means stocking the latest items your customers are looking for and promoting your store as a place to find them.
There are a few ways to stay on top of the latest trends.
First, follow relevant blogs and social media accounts. This will help you see what new products are being released and what customers are talking about. Second, attend trade shows and events. This is a great way to see what's new in the industry and meet suppliers. Finally, talk to your customers! Ask them what they're looking for and what they'd like to see in the store.
2. Go Beyond Simply Selling Products
You can increase customer footfall in your store when you offer services that complement the products you sell. For example, selling clothing could offer a personal styling service to help customers find the perfect outfit. This would increase your store's traffic and encourage customers to spend more time (and money) there.
Another way to increase traffic is to host events at your store. This could be anything from a fashion show to a cooking demonstration. Not only will this bring people into your store, but it will also create a buzz around your business. This could lead to more people visiting your store, even if they don’t need to buy anything.
Finally, you could also use technology to your advantage. Some apps and websites can help you promote your store and attract customers. For example, you could use social media to share photos and information about your store or use a location-based app to let people know when you’re having a sale.
Despite squeezed budgets, nearly a quarter of consumers would happily pay more for a better or memorable shopping experience.
Source Retail Economics; The Retail Experience Economy 2.0. Find out more here.
3. Use Eye-Grabbing Signage
There's no doubt that signages are a powerful marketing tool that can help increase foot traffic to your physical retail store. But with so many different types and styles of signage out there, how do you know which ones will work best for your business?
Colour is one of the essential elements of effective signage. Use bright, bold colours that catch people's attention from a distance. And make sure your signage is visible from all angles, both inside and outside your store.
Also, your signage should be easy to read from a distance, so choose fonts that are both interesting and easy to read. Unique fonts will help your signage stand out from the rest.
4. Track Your Metrics and Use Them to Improve
By understanding which metrics are most important to your business, you can make data-driven decisions that will help you improve your store's performance.
Some of the most important metrics to track for a physical retail store include:
- Sales data
- Traffic data
- Conversion rate
- Average order value
By tracking these metrics, you can gain insights into how well your store is performing and where there is room for improvement. For example, if your conversion rate is low, you may want to focus on improving your store's layout or customer service.
Final Thoughts
There are many ways to increase traffic in a physical retail store. Some standard methods include advertising, offering promotions or discounts, and improving the store’s appearance. By increasing traffic, stores can boost sales and profits.
Start improving by using analytics to help measure your retail store performance. With StoreTech, you can access customer footfall analysis, helping you find the right strategies for your store. Book a demo to learn more!
