Retail Analytics Case Study
How Clarks Achieved a £1M Store Sales Increase and 8% Average Sales Growth
Retail Analytics Case Study
Average growth across participating stores
Kingston Upon Thames location
Using StoreXpert across the retail estate
Clarks is a globally recognised footwear retailer headquartered in Street, Somerset, UK. Alongside a thriving worldwide wholesale operation, the company operates a large retail estate and continues to strengthen its market position through operational innovation and customer-focused retail strategies.
Before implementing StoreTech’s conversion and workforce optimisation solution, Clarks faced common challenges experienced in full-service retail:
Following the rollout of StoreTech’s StoreXpert solution across its retail estate, Clarks saw measurable improvements in both sales performance and store culture.
Clarks’ Retail Systems Manager at the time described the impact simply:
“The system is both brilliant and motivational. In a busy trading environment, we need simple and flexible products to offer immediate results. StoreXpert has achieved compelling results for our company's bottom line performance.”
StoreTech implemented a data-driven approach to retail performance optimisation.
People counters measure store footfall and traffic flow.
Customer traffic data is matched with POS sales data from Clarks’ NSB system to measure conversion rates.
The system identifies where customer demand is highest and where additional sales opportunities exist.
StoreXpert recommends staffing levels based on real footfall patterns to ensure optimal coverage across shop floor, tills, and stock areas.
Managers monitor dashboards, charts, and KPIs throughout the trading day and review results with supervisors and department leads.
Conversion data is used alongside financial targets to drive a culture of performance and accountability.
Today, the system continues to evolve as a cloud-based web portal, combining automation, analytics, and intuitive reporting.
“We have been working with StoreTech for over 25 years and we have seen the product evolve significantly over that time, both functionally and technologically.”
“The product has enough science and automation behind it to ensure its effectiveness from a customer-facing perspective, but it also requires a degree of manual input, which means our managers are allowed to ‘manage’, which is also important to the business.”
By combining customer traffic data with conversion analytics and workforce optimisation, StoreTech helped Clarks turn shopper opportunity into measurable revenue growth.
The partnership, now spanning more than two decades, has enabled Clarks to build a retail culture that balances data-driven decision making with empowered store management.
As the Head of Store Systems at Clarks summarises:
“Not only is the product highly motivational, the fact that it also gets buy-in from the people that actually use it is also highly significant — and the results speak for themselves.”
Discover how StoreTech helps retailers understand customer traffic, improve conversion visibility and empower store teams with real-time insights.
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