PEOPLE COUNTING FAQ's

Find out more about our people counting and performance management solutions right here. If we've not covered your question below, let us know and we'll add it to the list of FAQ's.

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General Awareness & Understanding

A people counting system is a technology used to measure the number of people entering or exiting a space, often used in retail, malls, museums, or public venues. Learn more in our resources section: Everything You Need To Know About Footfall Analytics.

People counting in retail typically involves sensors (like infrared, video, or Time of Flight) placed at entrances to track customer entries and exits. Read more on this subject in our resources: How People Counting Can Transform Your Retail Store.

Key benefits include better staff scheduling, measuring marketing effectiveness, and optimizing store layouts based on footfall analytics. Learn more in our resources: Understanding Foot Traffic Patterns With StoreTech.

Common technologies include infrared beams, thermal imaging, video analytics, Wi-Fi/Bluetooth tracking, and Time of Flight sensors. Find out more: Technologies Behind People Counting Systems.

Modern people counting systems can reach up to 98% accuracy depending on the technology and installation environment. Read more: People Counting Solutions: Can You Trust Its Accuracy 

First and foremost you will uncover your opportunity. Footfall insight, provides powerful data on your potential, without such data, it is guess work on how you are truly performing. Read more here: People Counting Solutions.

Use in Retail & Business

Retailers use people counting to monitor traffic trends, calculate conversion rates, and allocate resources more efficiently. Learn more in our resources section: How People Counting Can Transform Your Retail Store.

Footfall analytics provides data that helps identify peak hours, optimize layouts, and assess promotional effectiveness. Read more on this subject in our resources: Mossbros People Counters Case Study.

By enabling data-driven decision-making, these systems can lead to increased conversion rates and reduced operational costs. Learn more in our resources: Maximising Promotional Campaign ROI With In Store People Counting Analytics.

Yes, aligning staffing with real-time or historical footfall data improves efficiency and customer service. Find out more: Maximising Staff Efficiency With Real-Time People Counting.

They enable better layout design, faster service, and improved engagement through informed operational decisions. Find more info in our resources: Using People Counting To Enhance Customer Service.

Absolutely. Many modern people counting solutions offer real-time data and analytics, enabling retailers to monitor live foot traffic, respond quickly to store conditions, and make timely decisions about staffing, promotions, and customer flow management. Read more here: The Power of Real-Time KPI's and People Counting in Retail.

People counting systems can integrate with POS and retail analytics platforms via APIs, enabling combined data views. This allows businesses to correlate traffic with sales, conversion rates, and staffing levels for deeper insights and smarter decision-making.

The best solution depends on your store’s size, layout, customer flow, and goals. Options range from ceiling-mounted sensors for high-traffic areas to thermal or AI-based systems for accuracy in complex environments. A tailored consultation ensures the right fit. Read more on this topic here: What is a people counting solution and how does it work

Staff can be excluded using wearable RFID tags, dedicated staff entrances, or AI-based filtering that recognises and removes repeat or internal movement patterns from the count.

Yes, multi-location support is standard in most advanced systems. Data from all stores can be viewed in a unified dashboard, enabling regional comparisons, benchmarking, and centralised decision-making.

Technical & Buying Considerations

It depends on the store size, entrance layout, and data needs. Video-based or Time of Flight systems are commonly preferred for accuracy. Read more here: People Counting Technologies.

Time of Flight is a 3D sensing technology that measures distance using light pulses, offering highly accurate people counting. Read more on this subject in our resources: 5 Common Myths About Time of Flight People Counting.

Wi-Fi tracking captures mobile signals anonymously, while camera-based systems use visual data for precise counts.

Costs vary widely from a few hundred to several thousand pounds, depending on scale and features. We are flexible with both a purchase or rental agreement.

Installation typically involves ceiling or doorway mounting and software setup to capture and interpret traffic data. We can provide a certified installer, or pre-configure and post sensor for self-installation.

Lighting, shadows, reflections, and crowd density can affect accuracy. However, modern systems use infrared, Time-of-Flight, or AI technologies to minimise errors and adapt to environmental conditions.

Maintenance involves regular calibration checks, software updates, and physical inspection. Most providers offer remote diagnostics and support, with alerts for anomalies or device downtime.

Yes, advanced people counting systems can differentiate between staff and customers using methods like wearable RFID tags, designated staff entry points, or AI-based filtering. These tools help ensure the accuracy of customer footfall data by excluding internal movements.

Footfall refers to entries and exits; occupancy tracks the number of people inside a space at any given time. For information on occupancy counting, take a look here: Occupancy Counting Solutions

Return policies vary by provider, but many offer trial periods or demo installations to test accuracy and system suitability. Always confirm terms before purchase to ensure flexibility.

Data, Privacy & Compliance

Yes, most systems use anonymized data and do not collect personally identifiable information. Data is typically anonymised, encrypted, and stored in secure, GDPR-compliant cloud environments. No personally identifiable information (PII) is collected, ensuring strong data privacy protection.

No. Most systems are designed to track movement, not identity, making them compliant with data protection laws.

How does StoreTech work?

StoreTech utilises people counting devices, including cameras and Wi-Fi detection to collect data on the numbers of shoppers and activity. We then provide an intuitive and simple to use platform which operationalises that data to help you make informed business decisions.

For more information please see: How Does Customer Tracking Technology Work in Offline Retail Stores?

What makes StoreTech different?

Many ‘people counting’ solutions are just that – hardware suppliers who will install the devices you need to measure your traffic, but that gives you very little else to help you make the data actionable. StoreTech has developed a light-touch, agile software solution that operationalises' the data and allows you to act on it in real-time – the hardware is just the means, it is an intuitive, and incredibly easy-to-use software that makes the StoreTech stand out from the crowd.

Want to know what other businesses think? Read our latest people counting case studies

How will StoreTech benefit my business?

Store Tech does the same for your physical stores as Google Analytics does for your website. Our hardware collects footfall and traffic pattern data and then operationalises' that data to provide you with insights that will help you improve the customer experience. This will help to increase conversions as you learn to have the right staff, in the right place and at the right time, with lower costs as you can schedule staff according to actual need and prove an ROI as you monitor the efficacy of your marketing campaigns.

For more information please see: 5 Reasons Why In-Store Retail Analytics is Important for your Business

How much does StoreTech cost?

We’ve worked with well-known high street retailers of all sizes, and after 25 years in business, no two businesses have wanted the same solution. That makes it very difficult to offer any sort of standard pricing model on our website, but our experienced product managers are always happy to jump on a quick call and, with just a little information, they can provide you with a pretty good estimate based on the size of your operation and your core objectives. If you like what you hear they will offer you a free strategy session so you can see how StoreTech could impact your bottom line.

Call us on 020 34 324 441 Or Email: info@storetech.com

We have people counting devices installed but want to upgrade our analytics software. Can you help?

Absolutely – our proprietary software can integrate with most people counting hardware systems, and most customers find that it is the software side that lets them down - so this is something we are often asked to provide.

Why not book a free demo, in which one of our experienced product managers will discuss your needs and demonstrate how StoreTech can fit seamlessly into your current operations? Schedule call

I only want footfall information. Can you do that?

In short yes. Our background is turning the footfall data into something that is actionable and can be used to boost conversion and ultimately drive sales in your stores. Many retailers we work with start off with just footfall, but soon want to add a feed from their tills, and then add in the staff scheduling component. Of course, every retailer is different and we’re happy to start with a light touch and add in components as and when you are ready to step up a gear.

How many footfall sensors do I need?

The mounting height determines the maximum coverage area.  A single device has a mounting height of 2.5 – 4.5m. @2.5m - 2.27m x 1.63m and @ 4.0m - 4.41m x 3.16m. For wide entrances, up to 32 devices can be linked together.

Why not drop us a quick email with your entrance height x width, and we can let you know exactly how many devices you will require? Email: info@storetech.com

Do we receive data in real-time, or is there a delay?

We find our customers benefit most when the data is provided in near-real-time 30-minute increments. Our aim is always to provide footfall and sales data live throughout the trading day (although we are confined to the retailer's own IT constraints), this allows managers to act on the data before the trading day ends. This gives stores the chance to change a poor day into a good day, by encouraging the store team to improve their sales-floor performance via our real-time performance dashboard.

Does using people counting devices contravene any privacy laws?

No. People counting devices detect the number of people entering and leaving a store, no personal information is recorded. In particular Thermal sensing technology preserves the anonymity of those that it counts, and no individual can be identified, while still delivering world-class footfall analytics.

What sorts of businesses can benefit from in-store analytics?

Any business that relies on footfall – retailers, supermarkets, airports, shopping centres, museums, galleries, nightclubs, opticians, gyms, fitness studios, coffee shops, bars, and any workspace all benefit from people counting analytics to understand utilisation and demand of services.

Do you partner with third-party hardware and software solutions?

Yes, absolutely. Our priority is to find the best solution for our clients, so if you have a product you feel may be complimentary please drop us an email with more details and we’ll be in touch. Email: info@storetech.com

Do you work with businesses outside of the UK?

Yes, we have operations across Europe and the USA – please drop us an email and let us know a little about your requirements and we’ll let you know if we can help. Email: info@storetech.com

Do you provide training?

Yes, we provide group and one-to-one training sessions to ensure you and your employees get the most from our solution, and we’re happy to provide top-up training if required. Our priority is making sure you get as much value as possible from using StoreTech, so we’re always on hand to help if required.

Ready to find out more? Why not schedule a free demo at a time convenient to you? Take a look at our product managers diary now and book your slot - Request a Demo

Your Guide to People Counters

So you want a brief history of people counters? Look no further, we are experts in people counter, installing them, integrating them into our software and how for over 26 years we've been on a mission to help retailers take advantage of footfall and conversion analytics.

Learn more about people counters 
What is People Counting | StoreTech

People Counting FAQ: Unlock the Power of Footfall Analytics with StoreTech

In today's dynamic business environment, data-driven decision-making is the key to staying ahead of the competition. Organisations across diverse sectors have increasingly adopted people counting technology to gain actionable insights that drive performance optimisation and enhance customer experiences. With over 26 years of experience in footfall analytics, StoreTech has earned a reputation for providing cutting-edge people counting solutions, expertly tailored to meet the evolving needs of businesses worldwide.

However, as with any technology, there are questions and concerns that surface when considering the adoption of people counting solutions. In this blog article, we've compiled a comprehensive list of frequently asked questions to help you better understand the value of people counting and footfall analytics. We aim to demystify the technology, its applications, and the impact it can have on business performance and customer experience.

Dive into our people counting FAQ to explore the diverse range of topics covered, including the fundamentals of footfall analytics, StoreTech's innovative people counting technologies, applications across various industries, and the myriad benefits that can be derived from their adoption. We shed light on key misconceptions and address common concerns, painting a vivid picture of the potential that people counting solutions hold for businesses in today's increasingly data-driven world.

Join us as we delve into the vital information every business should know about people counting and footfall analytics, empowering you to make informed decisions about StoreTech's transformative solutions and the pivotal role they can play in driving your business to new heights of success.

What Is People Counting, and How Does It Work?

People counting, also referred to as footfall analytics, involves tracking the number of visitors entering, exiting, or moving within a physical space. By utilising a combination of hardware and software technologies, businesses can collect, analyse, and interpret visitor data to gain a deeper understanding of customer behaviour patterns and preferences. Common people counting technologies include infrared beam counters, video-based analytics, and Wi-Fi or Bluetooth tracking.

StoreTech's people counting solutions incorporate advanced video analytics and sensors to provide accurate footfall data. They work seamlessly with the StoreTech cloud-based platform, enabling businesses to access real-time visitor insights, generate custom reports, and make informed decisions to optimise performance and customer experience.

What Are the Benefits of Implementing People Counting Solutions?

There are numerous benefits to adopting people-counting solutions within your business, with positive impacts spanning various aspects of operations. Some key advantages include:

  1. Performance optimisation: Footfall analytics enable businesses to measure and evaluate factors such as customer dwell time, popular store areas, and the effectiveness of marketing campaigns, facilitating data-driven decisions aimed at improving overall performance.
  2. Enhanced customer experience: By gaining a deeper understanding of customer behaviour patterns and preferences, businesses can tailor their offerings, store layouts, and service delivery to improve customer satisfaction and loyalty.
  3. Efficient resource allocation: People counting data can inform staff scheduling and resource management decisions, ensuring optimal staffing levels during peak periods and efficient use of resources.
  4. Informed decision-making: Access to accurate footfall data empowers businesses to make fact-based decisions regarding expansion, strategy, and investment, driving long-term success and growth.

How Do Various Industries Benefit from People Counting Solutions?

People counting solutions have wide-ranging applications across a variety of industries, including retail, transportation, commercial properties, and cultural institutions.

  1. Retail: Footfall analytics enable retailers to optimise store layouts, assess the impact of marketing campaigns, and allocate staff effectively. These insights drive sales opportunities and enhance customer engagement.
  2. Transportation: People counting technology supports efficient passenger flow management, allocation of resources, and maintenance planning for transportation hubs such as train stations, airports, and bus terminals.
  3. Commercial Properties: Owners and managers of commercial properties can use people counting data to attract and retain tenants, optimise common areas, and evaluate the performance of spaces within their properties.
  4. Cultural Institutions: Libraries, museums, and other cultural institutions can benefit from technology that helps manage visitor flow, assess the impact of exhibits and events, and allocate staff and resources effectively.

What Sets Storetech’s Solutions Apart from Their Competitors?

StoreTech has over 26 years of experience in footfall analytics, placing them at the forefront of the industry. Their commitment to innovation, quality, and customer satisfaction has led to the development of feature-rich, reliable people counting solutions tailored to diverse industry needs. Key differentiators include:

  1. Cutting-edge technology: StoreTech utilises advanced video analytics and sensor technologies to deliver accurate footfall data, setting them apart from competitors using less precise methods.
  2. User-friendly platform: StoreTech's cloud-based platform allows businesses to access real-time insights and custom reports easily, streamlining data analysis and interpretation for informed decision-making.
  3. Industry-specific expertise: StoreTech's people counting experts possess in-depth knowledge of various industries, enabling them to collaborate with clients and create tailored solutions that address the unique needs and challenges of each sector.
  4. Ongoing support and training: StoreTech is committed to providing exceptional customer support, offering training sessions, system maintenance, and ongoing assistance to ensure clients reap maximum benefits from their people-counting solutions.

Embrace the Power of People Counting for Improved Business Performance and Customer Experience

With a thorough understanding of the principles and advantages of people counting technology, it is clear that implementing StoreTech's solutions can lead to significant improvements in business performance and customer experience. The valuable insights derived from footfall analytics not only support informed decision-making but also pave the way for growth, success, and data-driven business transformation.

If you're considering leaping into the world of footfall analytics, it's essential to partner with a trusted, experienced provider like StoreTech. Their innovative people counting solutions, industry-specific expertise, and commitment to helping businesses harness the power of people counting make them the ideal partner for your journey toward data-driven success.

Resources

People counting insight from the experts

Guide to increasing footfall | StoreTechKNOWLEDGE

Ultimate guide to increasing footfall in retail stores

How can bricks and mortar retail compete with online? Here's 55 ideas to take your business to the next level.

What people counting can do for your business | StoreTechKNOWLEDGE

What people counting can do for your business

From tracking customer trends to understanding the effectiveness of marketing campaigns, foot traffic data can be a valuable resource for any business.

Data-Driven Retail Excellence: Maximising Store Performance with People Counting Solutions | StoreTechKNOWLEDGE

Data-Driven Retail Excellence: Maximising Store Performance with People Counting Solutions

Discover how retailers can use people counting solutions to optimise their efforts, resulting in improved store performance and revenue growth.

Talk to a people counting expert

Request a no-obligation demo to talk through your requirements and allow us to share our 25 years of experience and knowledge of people counting and retail performance management solutions.

What will you get out of a call with a people counting expert:

  • ✓ What people counting sensors are right for you
  • ✓ Why our solution can uncover hidden opportunities
  • ✓ How to increase sales and conversion
  • ✓ Discuss your requirements and a tailored quote

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