Smartphones has become an integral part of our lives, a completely connected world allows for smarter ways to track the movement around offline environments. It is possible to anonymously utilise this location data to create a picture of what people do in and around their store.
Walk-by sensor technology is now available to passively measure the opportunity outside your store.
How engaging is your front window display?
How much traffic flows past your store?
Walk-by shoppers that don’t enter your store are lost opportunities. Monitor walk-by traffic to evaluate the effectiveness of window displays, marketing, and promotional activities
Understanding the correlation between walk-by traffic and walk-in traffic helps business owners take actionable steps to increase engagement.
Behaviour analytics inside the store allows you to understand where your customers go.
Key metrics includes; visit duration, dwell time, engaged areas, and the journey path.
Heatmaps to visualize how customers move around your store are available.
In-store retail analytics is designed to measure what matters most, reveal hidden sales opportunities, and connect those insights to real results that improve your retail performance.