Optimise your retail performance just like our customers including Moss Bros who increased sales by 6% with our People Counting Solution.

Staff to Demand | StoreTech
Business Intelligence | StoreTech
Performance Dashboard | StoreTech

Trustedby leading retail companies including...

Russell & Bromley Clarks Moss Bros Sweaty Betty Roman

Maximise the opportunity

StoreTech provides a People Counting Solution to help bricks and mortar stores, including managers and staff at store level to improve their operational efficiency and at the same time increase profitability. With highly accurate real-time visitor data, it is far easier to manage demand and monitor key performance metrics like conversion rates.

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Retail Performance Analytics | StoreTech


Powerful people counting insight, so you can make the most relevant business decisions to drive performance.

Real-time KPIs

Staff in-store have real-time visibility of KPIs such as conversion rates and average spend. Making local decisions every half an hour they can improve their store performance.

Staff to demand

The Staff Planner enables you to match staffing to demand, even scheduling in the non-selling tasks to make sure the right number of staff, are doing the right things at the right time.

Multi-site Visibility

Meanwhile head office and field teams can monitor performance effectively and objectively, across all areas and regions, throughout each trading day.

Performance dashboards

Sales floor staff and managers in branches find it very motivational as our simple dashboards keeps them fully engaged with store performance.

Integrated PowerBi

Integrated with our cloud portal, we custom build for you rich data visualisations and reports that provide actionable insight to drive business results.

Task management

Communicate, measure and monitor implementation across your business with ease. Improve in-store execution and focus.

People counting in retail

The StoreTech solution takes data feeds from a full suite of customer counting hardware, both traditional people counting sensors and RF location analytics. With a simple integration to the retailers EPoS system we are able to deliver real-time performance metrics such as conversion rates, average spend, dwell times and walk-by insight.

Using a retail analytics solution helps our retail customers to operationalise their data, in order to drive sales in their bricks and mortar stores.

Presenting sales and visitor data via our target-based performance dashboards ensures staff at store level are focused on driving conversion and making the best of whatever opportunity is walking through their door.

Using our simple and fully integrated staff planner, which uses the customer traffic data to ensure our retailers have the right number of staff at the right times, doing the right things; scheduling to demand off the back of each stores unique footfall patterns delivers the greatest results.

A more recent addition to our solution is the newly integrated task manager component, which allows head office to distribute tasks and events to stores. Built-in tracking of progress allows for visibility and operational excellence.

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People Counting in Retail | StoreTech

The Power of Counting: How Retail People Counting Can Boost Your Business

In the world of retail, understanding foot traffic is key to success. But how do you accurately track the number of people entering your store? The answer lies in retail people counting. By implementing a retail people counting system, you can gain valuable insights into customer behavior and optimize your business operations. From identifying peak hours and staffing accordingly, to improving store layout and product placement, the power of counting can truly boost your business. In this article, we'll explore the benefits of retail people counting and how it can help you make data-driven decisions that drive revenue and improve customer experience. So buckle up and get ready to discover how this simple yet effective tool can take your retail business to the next level.

Why counting is important for retail businesses

In retail, foot traffic provides valuable insights into customer behavior. By understanding how many people are entering your store, you can optimize your business operations and drive revenue. Accurate foot traffic data allows you to identify peak hours and adjust staffing accordingly. It also helps you to assess the performance of marketing campaigns and understand how changes in store layout and product placement impact customer behavior.

However, manually counting foot traffic can be time-consuming, and often inaccurate. Retail people counting provides a more efficient and accurate solution. With retail people counting, you can automatically track the number of customers entering and exiting your store, providing you with real-time data that can help you make informed business decisions.

Benefits of retail people counting

Retail people counting offers numerous benefits to businesses. Here are some of the most significant benefits:

1. Accurate foot traffic data
Retail people counting provides accurate foot traffic data, which is essential for making informed business decisions. By accurately tracking the number of customers entering and exiting your store, you can identify peak hours, optimize staffing, and improve your marketing strategies.

2. Improved store layout and product placement
Retail people counting can help you identify high-traffic areas in your store, enabling you to optimize your store layout and product placement. By placing popular products in high-traffic areas, you can increase their visibility and drive sales.

3. Enhanced customer experience
Retail people counting can help you provide a better customer experience by optimizing staffing levels, reducing wait times, and improving store layout. By providing a better customer experience, you can increase customer loyalty and drive revenue.

Types of retail people counting technology

There are various types of retail people counting technology available on the market. Here are some of the most common:

1. Video-based people counting
Video-based people counting uses cameras to detect and count people entering and exiting your store. This technology is highly accurate and can provide real-time data.

2. Thermal imaging people counting
Thermal imaging people counting uses infrared technology to detect and count people entering and exiting your store. This technology is highly accurate and can be used in low-light conditions.

3. RF-based people counting
RF-based people counting uses the Radio Frequency signals emitted by customers' smartphones to detect and count people entering and exiting your store. This technology is highly cost affective inside a large retail store as well as for walk-by traffic data.

Choosing the right people counting solution for your business

Choosing the right people counting solution for your business depends on your specific needs and budget. Here are some factors to consider:

 1. Accuracy
Accuracy is essential when it comes to people counting. Choose a solution that provides accurate data to help you make informed business decisions. Our sensors are best-of-breed, installed worldwide. 

2. Scalability
Choose a solution that can scale with your business. As your business grows, you may need to track foot traffic in multiple locations, so consider a solution that can accommodate this.

3. Integration
Choose a solution that can integrate with your existing systems, including your point-of-sale system and customer relationship management system. We've integrated with many EpoS systems.

4. Cost
Consider the cost of the solution, including hardware, software, and ongoing maintenance and support. A solution with a proven ROI is essential. 

Implementing a people counting system

Implementing a people counting system involves several steps. Here's a general overview:

1. Determine your needs
Identify your specific needs and goals for implementing a people counting system. Do you want to uncover your footfall numbers and/or use conversion as a key performance metric?

2. Choose a solution
Choose a people counting solution that meets your needs and budget. Our pricing options include purchase and monthly subscription, or a simple all-in rental plan.

3. Install hardware
Install the necessary hardware, including sensors, cameras, and other equipment. Our installation partner JBrand has a fully certified UK-wide engineering team, trained to install people counters. 

4. Configure software
Configure the software to collect and analyze data including integration with your EpoS system.

5. Train staff
Train staff on how to use the system and interpret data. We can help share best practice for driving conversion in your stores.

6. Analyze data
Analyze the data collected by the system to make informed business decision and include conversion KPI in your sales reports to managers.

Analyzing and interpreting data collected from people counting

Analyzing and interpreting data collected from people counting is an essential step in making informed business decisions. Here are some key metrics to consider:

1. Foot traffic
Track foot traffic to identify peak hours and optimize staffing by aligning rotas to your footfall patterns.

2. Conversion rate
Track conversion rates to assess the effectiveness of marketing campaigns and key hours for selling.

3. Dwell time
Track dwell time to identify areas of your store that customers spend the most time in and optimize product placement.

4. Walk-by traffic
Track walk-by traffic to assess the top of your sales funnel and identify ways to increase the number of customers that enter your store.

How counting can improve customer experience

Counting can help improve customer experience in several ways. Here are some examples:

1. Optimize staffing
By tracking foot traffic, you can optimize staffing levels, reducing wait times and improving customer service. Our integrated drag-and-drop staff scheduler is built for retail.

2. Improve store layout
By tracking foot traffic and dwell time, you can optimize your store layout, making it easier for customers to find what they're looking for.

3. Personalize the shopping experience
By tracking customer behavior, you can personalize the shopping experience and offer tailored recommendations.

Case studies on successful implementation of people counting

Here are some examples of businesses that have successfully implemented people counting:

1. Moss Bros
The Moss Bros pilot scheme saw a sales uplift of 6% compared to the control group, far exceeding the their expectations. Our retail performance solution helped them match staff to demand, increase sales, improve the customer experience, and motivate staff by involving them in operational decisions, making the pilot scheme successful in every KPI.

2. Clarks
Clarks implemented our people counting system over 20 years ago to allow conversion rate information to be integrated with staff scheduling and performance data to create a more competitive in-store culture that leads to a rise in sales.

3. Nisbets
Nisbets implemented our people counting solution across all stores, they find it a great way to view all KPI’s in real-time and against each other which allows them to spot patterns and make sure we have a strong staff rota to maximise sales and customer service.

Conclusion and future of retail people counting

Retail people counting is a powerful tool that can help businesses optimize their operations, improve customer experience, and drive revenue. With the right people counting solution, businesses can gain valuable insights into customer behavior and make informed business decisions. As technology continues to evolve, we can expect to see even more advanced people counting solutions that provide even more accurate and detailed data. By embracing retail people counting, businesses can stay ahead of the competition and provide a better shopping experience for their customers.

FAQ's about people counting in retail

Retail people counting solutions are designed to help retailers track the number of customers entering their stores. These solutions typically use cameras or sensors to detect and count people as they enter and exit the store. The data collected can then be used to analyze customer behavior, optimize staffing levels, and improve marketing strategies. Some solutions also offer additional features such as heat mapping, which can be used to identify high-traffic areas in the store.

Footfall is calcuated by:

  • The number of people who enter or leave your store during the cause of the trading day
  • The number of people inside your store right now, is the occupancy figure
  • The number of passers-by who can see your store from across the street or shopping mall
  • The average dwell time a visitor spends in your store
  • Add transaction data, to work out your conversion rate

Does your advertising work? What is your sales conversion rate? Which is the best performing location? Are your store hours right? If you can answer these questions, you will be able to optimise your performance in your store.

Retail conversion rate is a percentage of the total number of visitors to your store that went on to actually make a purchase. This measure shows truly how you managed to convert a browser into a customer. Without footfall data you will never know your conversion rate.

Yes, 60% of retailers use active brick-and-mortar stores as the final location they store inventory prior to delivery. Meaning staff in-store are doing more than ever to manage stock, deliveries, returns, click and collect as well as potential customers walking in off the street.


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