Retail Analytics Software Built on Accurate People Counting Data

StoreTech retail analytics software turns accurate people counting data into practical insight for store teams. Bring customer demand, sales, staffing, tasks and performance into one connected platform, so teams can make better decisions across every location.

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Retail people counting solution with customer traffic analytics dashboard in a modern retail store | StoreTech

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What is retail analytics software?

Retail analytics software brings together data from physical stores and turns it into reporting that retail teams can act on. It can combine customer traffic, sales, staffing, task and operational data to help retailers understand what is happening across their stores and why performance changes.

Unlike web analytics, which focuses on digital behaviour, retail analytics software is designed around what happens in physical locations. It helps store managers, area managers and head office teams compare demand, conversion, labour and operational activity across one or many stores.

StoreTech’s retail analytics platform is built around accurate people counting data, then connects that demand data with tools for business intelligence, staff scheduling, task management and performance reporting.

One platform. Four connected retail tools.

StoreTech combines accurate in-store demand data with four connected retail analytics tools. Each module can be used individually, or together, depending on the decisions your teams need to make.

Performance Dashboard

Give store and head office teams a clear view of real-time store performance, with the KPIs that matter most presented in one practical dashboard.

  • Real-time performance dashboards
  • Store KPIs in one view
  • Compare locations and trading periods
See Performance Dashboards 

Staff Planning

Use customer demand patterns to help align staffing levels with when stores are actually busy, rather than relying only on historic rota patterns.

  • Match staffing to customer demand
  • Identify peak trading periods
  • Support data-driven retail staff scheduling
See Staff Scheduling 

Business Intelligence

Bring store performance data together across multiple locations, so teams can compare demand, sales, conversion and key retail KPIs in one place.

  • Multi-store performance reporting
  • Retail business intelligence reports
  • Clear estate-wide comparisons
See Business Intelligence 

Task Management

Connect operational workload with store activity so teams can prioritise tasks, track completion and manage workloads more effectively.

  • Track employee workload
  • Monitor task completion
  • Support store-level operational control
See Task Management 
Ceiling-mounted footfall counter sensor tracking customer traffic in a retail store with real-time analytics dashboard display | StoreTech

Powered by accurate people counting software

The quality of retail analytics depends on the quality of the data underneath it. StoreTech uses accurate people counting software and in-store sensors to measure customer demand, giving the platform a reliable foundation for reporting, staffing and operational decisions.

People counting data is collected anonymously and can support GDPR-compliant measurement of store traffic, occupancy and customer demand. That data then feeds the analytics tools above, helping teams compare opportunity with sales, staffing and operational performance.

For details on the sensor and hardware side, explore our people counting sensors and solutions

Why connected retail analytics matters

Retailers often already have the data they need, but it sits across separate systems. Sales data may be in one platform, rotas in another, customer traffic somewhere else, and operational tasks in a fourth.

StoreTech brings those sources closer together so teams can answer practical questions more quickly: Which stores are missing conversion opportunities? Are staffing levels aligned with demand? Are operational tasks being completed at the right time? Which locations are performing well relative to the customer opportunity they had?

One data layer, clearer decisions

People counting shows the customer opportunity. Sales, staffing and operational data help explain what happened to that opportunity. Retail analytics software brings those sources together so teams can act on the full picture.

Proven results

StoreTech analytics helps retailers turn customer demand data into clearer operational decisions across stores and estates.

See how retailers use StoreTech to understand demand, conversion and store performance in our customer case studies

Moss Bros People Counting Solution | StoreTech

Retail analytics software FAQs

Answers to common questions about StoreTech’s retail analytics platform, people counting software and connected retail tools.

StoreTech’s retail analytics software brings together customer traffic, sales, staffing, task and operational data in one connected platform. Depending on the modules you use, it can support business intelligence reporting, staff scheduling, task management and performance dashboards across single stores or multi-site estates.

Yes. StoreTech is designed to support multi-store retail businesses, allowing head office, area managers and store teams to compare performance across different locations. Retailers can review customer demand, sales, conversion, staffing and operational KPIs at store, region or estate level.

People counting data provides the customer demand layer underneath the platform. It shows when stores are busy and how much customer opportunity each location receives. That information can then be combined with sales and staffing data to support business intelligence, conversion analysis and more demand-led staff scheduling.

StoreTech’s people counting systems are designed to measure customer traffic anonymously without identifying individual visitors. The data is used to understand demand, occupancy and store performance rather than to identify people, helping retailers use in-store analytics in a privacy-conscious and GDPR-compliant way.

Yes. StoreTech’s retail analytics platform is modular, so retailers can start with the tools that solve their immediate priority and add further modules as requirements grow. For example, a retailer could begin with performance dashboards or business intelligence, then add staff scheduling or task management later.

Retail analytics insights and guides

Explore expert insights on people counting, footfall analytics, staffing optimisation, and retail performance.

Retail analytics dashboard showing in-store data, customer behaviour and store performance insights.KNOWLEDGE

In-Store Analytics: How Retailers Use Data to Improve the Retail Experience

Learn how retailers combine customer traffic, sales, staffing, loyalty and predictive data to understand store performance and make better operational decisions.

Retail footfall analytics dashboard showing customer traffic, conversion and store performance data.KNOWLEDGE

Footfall Analytics: The Complete Retail Guide

Learn how retailers measure customer traffic, analyse demand and connect footfall with conversion, staffing and store performance.

Retail manager using foot traffic data and staffing analytics to schedule staff around peak customer demandKNOWLEDGE

How to Use Foot Traffic Data for Staff Scheduling

See how retailers use customer traffic data to match staffing levels with demand, reduce queues and improve store performance.

See the platform in action

See how StoreTech can connect customer demand, sales, staffing and operational data across your stores, with the tools your teams need to make better decisions.