Experts in People Counting | StoreTech

EXPERTS IN PEOPLE COUNTING

StoreTech provide the best of breed people counting technologies to measure the opportunity, optimise performance and improve the customer experience.

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Trusted by leading retail and workplace companies including...

Russell & Bromley | StoreTechClarks | StoreTechMossBros | StoreTechWeWork | StoreTechRoman | StoreTech

Actionable insight to boost conversion

UNDERSTAND CORRELATION
BETWEEN WALK-BY AND WALK-IN
HOW EFFECTIVE AND ENGAGING
IS YOUR STORE FRONT
INCREASE INTEREST TO BUY
 MOST LIKELY TO RESULT IN SALES
Increase interest to buy | StoreTech
WALK-IN RETAIL INSIGHT

The total number of people who physically enter, or walk-in, your store. Not to be confused with walk-by, walk-in visitors have shown increased interest to buy and are more likely to result in a purchase.

Understanding the correlation between walk-by traffic and walk-in traffic helps you to take actionable steps to increase engagement.

Measure the opportunity

You can only improve what you measure, so if you are not measuring your walk-in footfall you won't know your in-store conversion rate.

Driving a better sales-floor experience, and engaging with customers who are active in your store, is your key opportunity to sell. You have the best chance to convert these browsers into purchasers.

ANALYSE WITH
WALK-BY FOOT TRAFFIC FOR MEANINGFUL A/B TESTING
Walk-by foot traffic | StoreTech
WALK-BYS WHO ENTER YOUR STORE
TO BECOME VISITORS
CONVERT IMPRESSIONS
INTO WALK-INS AND ENGAGEMENTS
WALK-IN CONVERSION
CAPTURE RATE
Walkn-In Conversion | StoreTech
AI-POWERED
RETAIL ANALYTICS
AI Powered Retail Analytics | StoreTech

People counting to optimise your performance

Using people counting technologies you can improve the customer experience and brand affinity. StoreTech take information about physical visitors moving in and around your space; identify specific trends to convert into actionable data and translate information into advanced analytics. 

We help our clients discover optimal space and floor layouts to improve customer engagement and conversion and evaluate the effectiveness of marketing and merchandising efforts. 

If you don't have a people counting system, you won't be able to answer these questions;

Are you making the most of every potential customer that comes into your store? 

Do you know what times of day represent the best opportunity to sell? 

Are you able to change the conversation and objectively talk about performance?

Understand your footfall opportunity

Uncover invaluable insight into your footfall so you can make data-driven decisions about your business.

Boost conversion and increase sales

Manage your team with data analytics to drive behaviour and performance. Ultimately turning browsers to customers.

Deliver a better customer experience

Manage cost and productivity by optimising your business and matching staff levels to demand.

Irisys people counters

  • Highly accurate people counting; >99%
  • Time of flight 4D technology
  • Accurate occupancy analytics
  • Truly anonymous people counting
  • 450,000 sensors installed worldwide
  • Powered via PoE
  • One outbound port open for data transmission
learn more about Irisys people counters
Irisys Vector 4D People Counter | StoreTech

Actionable people counting analytics

People counting is nothing new, but we pride ourselves as being one of the only solutions that truly operationalises footfall data in an easy-to-digest, actionable way. With a strong focus on what you can do with the information you gather, we’re confident you will find StoreTech one of the most robust and powerful people counting solution providers on the market.

Increase performance

User-friendly dashboards operationalise data, enabling staff to make better day-to-day business decisions.

Decrease costs by 12%

Schedule staff to demand using historical footfall data to identify wasted or misallocated resources.

Save 5-10 hrs a month

Light-touch technology designed with usability in mind - train staff in less than 30 minutes.

Performance insight

Engage staff with access to real-time data and daily targets to focus on metrics that will have the most impact.

Footfall analytics

Study customer behaviour to prove ROI on marketing campaigns and operational processes.

Powerful portal

Collate reports and create staff rota's in minutes, using simple drag and drop dashboards.

Q&A on people counting

What type of businesses can use a people counting system?

If you have visitors, customers moving around your business then a people counting system will help you make data-driven decisions about how they use your space. Therefore a people counting system is suitable for retail, coffee shops and bars, leisure and tourism, and the office workspace.

What type of people counting technology should I install?

You may see them called people counter, footfall sensor, door counter, or traffic counter. They all deliver the same basic principle of people counting using video, thermal, and time of flight technologies. Accuracy levels can vary and therefore we'd recommend carefully selecting a people counting system that is reliable and consistent. In terms of accuracy, you do want a people counting system that you can believe in the data, knowing that in most cases you will be using it for statistical analysis, meaning it should be suitable for providing patterns and trends on your customer or visitor flow in and out of your space.

What makes StoreTech different from other people counting systems?

We help bricks and mortar retailers to get more out of their stores, by providing simple and relevant staff scheduling (to ensure they have the right number of staff at the right times) and conversion management (to focus staff on doing the right things at the right times), driven by customer counting and in-store analytics. We are not tied to any specific hardware which allow us to recommend the best people counting sensors for each environment / location or poll footfall data from existing hardware.

What are the challenges that StoreTech help businesses overcome? 
  1. How to manage staff costs and schedule staff hours across the week better, to deliver an improved customer experience, by having staff available when there is demand, whilst simultaneously reducing wasted staff cost
  2. Real-time and objective performance metrics available throughout the estate and to all users, be they in store, in the field or at head office
  3. Store managers unaware of the opportunity (footfall) coming into their store and therefore can only give a gut feeling to how busy they are
Resources

People counting insight from the experts

How to optimise staff efficiency in your retail store | StoreTech

Knowledge

How to optimise staff efficiency in your retail store

This article explores how retailers are optimising staff efficiency to win and retain customers.

The world's most advanced people counter | StoreTech

Technology

The world's most advanced people counter

Installed and remotely managed by us with access to our powerful performance cloud portal.

Why your business needs to give importance to footfall data | StoreTech

KNOWLEDGE

Why your business needs to give importance to footfall data

Businesses with visitors or customers will find footfall data essential to your success.

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Talk to a people counting expert

Request a no-obligation demo to talk through your requirements and allow us to share our 24 years of experience and knowledge of people counting and retail performance management.

What will you get out of a call with a people counting expert:

  • ✓ What people counting sensors are right for you
  • Why our solution can uncover hidden opportunities
  • How to increase sales and conversion
  • ✓ Discuss your requirements and a tailored quote

Ready to talk now?