Walk-by retail analytics | StoreTech

Walk-by retail analytics

Uncover your opportunity outside your store, to aid business decisions you make in-store.

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Actionable insight to increase engagement

WHICH MARKETING MESSAGES
ARE THE MOST ENGAGING?
WHICH PRODUCTS AND PROMOTIONS
BRINGS MORE TRAFFIC?
EACH WALK-BY IS AN
OPPORTUNITY
 TO CONVERT
Retail Walk-by | StoreTech
WALK-BY RETAIL INSIGHT

Even before knowing how many people walk into your store. Shouldn't you start by understanding your walk-by traffic?

Walk-by analytics is the total number of potential customers who physically pass in front of, or walk by, your store. Each walk-by represents an individual who, if managed correctly, can convert to a walk-in customer and eventually a sale.

Measure the opportunity

How engaging is your front window display?
How much foot traffic flows past your location?

Walk-by shoppers that don’t enter your store are lost opportunities. Monitor walk-by traffic to evaluate the effectiveness of window displays, marketing, and promotional activities.

UNCOVER YOUR POTENTIAL
HOW MANY PEOPLE PASS BY YOUR STORE?
Walk-by retail potential | StoreTech
OPTIMISE YOUR 
STORE FRONT
TO ATTRACT NEW VISITORS
CONVERT IMPRESSIONS
INTO WALK-INS AND ENGAGEMENTS
MEASURE THE 
OPPORTUNITY
OUTSIDE YOUR STORE
Measure the opportunity | StoreTech
ANONYMOUS DATA
NONPERSONAL 
RF SIGNALS
Anonymous people counting data | StoreTech
Retail Walk-by Sensor | StoreTech

Walk-by Retail Analytics RF Sensor

The walk-by retail analytics sensor is mains powered and mounted on the ceiling or wall near the entrance window. the sensor gathers anonymous, non-personal radio frequency (RF) signals emitted by shopper’s personal devices. Data is sent to our cloud server via 4G.

AI-powered, machine learning algorithm measures and makes sense of the data sets, turning them into actionable analytics.

Power: PoE IEEE 802.3at | AC/DC adapter 90-240VAC | 12VD 3A 
Connectivity: LTE 
Reading frequencies: 2412-2484MHz, 5180-5825MHz 
Dimensions: 120 x 160 x 70mm | Weight: 475g 

Learn more
Customer tracking technologies | StoreTech

Real-time locating systems (RTLS) are used to automatically identify and track the location of objects or people in real-time, usually within a building or other contained area.

Customer tracking technologies

There are a lot of claims in the market, but the technology in use falls into a few categories, all with specific weaknesses and more limited accuracy than using an RF sensor.

  • Beacons - requires download, opt in and Bluetooth on, sampling issues (~5%), high ongoing maintenance costs
  • Wi-Fi - “randomized” by manufacturers, sampling issues (20%-60%), duplicate counts, low accuracy (3-5m radius circle)
  • ComputerVision / Facial Recognition – Global Privacy Policy constrictions, duplicate counts, 3-5x+ our cost to own, limited metrics
  • RF Sensor - 90%+ visitors tracked passively for storefront and in-store analytics. Private LTE Network. Best Coverage, Accuracy (10’x10’) and Lowest Total Cost to Own!

Complement your existing door counters with these plug-and-play walk-by sensors.

RETAIL Analytics

To better understand the effectiveness of your walk-by to walk-in conversion rate

Powerful Insight

From retail unit position on the high street to traffic density in the shopping centre

WALK-BY CONVERSION

Understanding your walk-by conversion/capture rate to evaluate your marketing efforts

OPTIMISE STAFFING

Measure your peak times of day along with walk-in data to better manage staff resource

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Talk to a people counting expert

Request a no-obligation demo to talk through your requirements and allow us to share our 24 years of experience and knowledge of people counting and retail performance management.

What will you get out of a call with a people counting expert:

  • ✓ What people counting sensors are right for you
  • Why our solution can uncover hidden opportunities
  • How to increase sales and conversion
  • ✓ Discuss your requirements and a tailored quote

Ready to talk now?