How Technology can Improve the In-Store Experience

More and more technology is being used to aid the customer experience instore. Here we explore how the latest store tech can help to improve businesses.

How technology can improve the in-store experience | StoreTech

More people turn to the physical store for the in-store experience

Offline retail trends

Despite the view that the online world has taken over, more people than ever say they prefer to go into a store to do much of their shopping. While the online world offers convenience and ease of finding a specific product, when it comes to browsing, window shopping and also regular shopping trips, more people than ever turn to the physical store. Added to this is the growing use of technology in-store to offer a better customer experience – but what steps can stores take to use the latest tech in their shops?

Technology to aid the customer experience

One annual survey conducted by PwC showed that 73% of the 19,000 consumers they spoke to around the world still preferred to shop in physical stores. People increasingly use the online world to conduct research and to find products that they want to buy but in many cases, when those products are available in store, they go to the shop to finish the process.

Because technology has become so integral to our lives, people are also expecting that physical stores use it to enhance their experience. They want a customer service experience that flawlessly blends the clever tech of the online world with the traditional, personal touch of the offline world.

People Counter Solutions in Retail | StoreTech

One of the biggest retail trend areas in the last twelve months has been the increase in personalisation and this now includes offline stores as well as online ones. Key to this is the collection of data to allow personalisation and the use of retail analytics software to compile and understand this data.

Key to the personalisation of the customer service experience is the use of the smart phone. Some 90% of shoppers use smart phones while they are in store including to compare prices (54%), look up information about a product (48%) and to check online reviews for an item (42%).

Physical stores fight back

However, this also means that retailers can gain insight into their customers through this behaviour. The use of beacons throughout stores allows an instant connection via the Bluetooth network with the customers device, if they have the Bluetooth setting enabled. This allows the personalisation of the shopping experience – send them a recipe for that new product as they look at it on the shelf or highlight the latest in a clothing range they have purchase before as they pass the section.

Another element of personalisation is the use of loyalty schemes. There's nothing new about the idea of encouraging customers to return to your shop over your competitors by offering discounts, special promotions or exclusive events. But now, the developments in technology mean that loyalty schemes have evolved.

Most use the downloading of an app onto the customers smart phone as a base to send push notifications. When the customer is in a store, this connection can be used to let them know about promotions and new items, as mentioned. But it also returns information to the retailer to build a profile of that person – how often do they buy certain products? Could a ‘thank you’ promotion tempt them to buy an item they haven’t bought for the last few months but once bought regularly? Tailored offers and vouchers based on loyalty scheme information is now something that customers come to expect.

Physical retail fights back | StoreTech

Resources

People counting insight from the experts

How to optimise staff efficiency in your retail store | StoreTech

How to optimise staff efficiency in your retail store

Find out how retailers are optimising staff efficiency to win and retain customers.

Why your business needs to give importance to footfall data | StoreTech

What people counting can do for your business

Foot traffic data can be a valuable resource for any business that has people moving around your space.

How analytics create better experiences and added value for retailers | StoreTech

Everything you need to know about footfall analytics

Footfall analytics is the means to improving the efficiency & effectiveness of your business.

Talk to a people counting expert

Request a no-obligation demo to talk through your requirements and allow us to share our 25 years of experience and knowledge of people counting and retail performance management solutions.

What will you get out of a call with a people counting expert:

  • ✓ What people counting sensors are right for you
  • Why our solution can uncover hidden opportunities
  • How to increase sales and conversion
  • ✓ Discuss your requirements and a tailored quote

Ready to talk now?

Complete the contact form and we'll reply within 24hrs.