New Digital Trends
Footfall analytics in retail
The retail industry is rapidly evolving, with technology playing an increasingly important role in the customer experience. As a result, stores must be reconfigured to accommodate new digital trends and technologies. If you are an entrepreneur looking for ways to better your store to adapt to the digital world, this blog post is for you!
What Has Changed?
In the past, stores have focused primarily on physical products, but the digital revolution has caused a shift in the way customers shop. Customers now expect an integrated experience that includes digital components, such as online ordering, mobile payments, and augmented reality.
Here are a few of the most effective ways retailers can reconfigure their stores:
1. Offer More Digital Experiences
Stores must be redesigned to meet these demands, both in terms of layout and technology. This includes introducing digital displays, integrating mobile payments, and providing interactive experiences.
2. Use Data Analytics
Retailers can also make use of data analytics to better understand customer behaviour and preferences. This can help retailers tailor their offerings to customers’ needs.
3. Provide Wi-fi Access
Retailers must ensure their stores are connected to the wider world. This includes providing Wi-Fi access, allowing customers to make online orders, and integrating digital media into the store experience.
By reconfiguring stores to an ever-more-digital world, retailers can stay competitive in an increasingly digital landscape. By introducing the latest technologies and optimising store layouts, retailers can create a more engaging and convenient customer experience.
The Ecommerce Surge Places New Demands On Stores
In addition to everything mentioned above, retailers must also ensure their stores are up-to-date with the latest technologies. This includes providing mobile payment options, such as Apple Pay, as well as integrating e-commerce solutions, such as online ordering, into the store experience.
Another area for improvement is to optimise the store layout for easier navigation. This includes rearranging shelves and displays to create a more cohesive and intuitive shopping experience. Additionally, retailers should consider introducing interactive displays to engage customers and provide them with relevant product information.
Finally, retailers should consider providing in-store pickup options for customers who have already made online orders. This will help to streamline the customer experience and reduce wait times.
83% of customers expect flexible shipping and fulfilment options such as buy-online-pick-up-in-store
Source Salesforce. Find out more here.
Why Retailers Should Concentrate on Using Intelligent Technology
Retailers should focus on using intelligent technology to improve customer experience, increase efficiency, and reduce costs. By using intelligent technologies such as AI and machine learning, retailers can gain insights into customer behaviour and preferences, enabling them to provide more personalised and relevant shopping experiences.
AI and machine learning can also be used to automate mundane tasks, such as inventory management, freeing up employees to focus on customer service. Additionally, intelligent technologies can be used to optimise store layout, streamline checkout processes, and provide customers with digital experiences.
By investing in intelligent technologies, retailers can provide better customer experiences, improve operational efficiency, and reduce costs. This will help them stay competitive in an increasingly digital world.
Conclusion
Retailers can take several steps to reconfigure their stores for an ever-more-digital world. By offering online ordering and delivery options, utilising digital signage, providing a seamless shopping experience, and improving customer service, retailers can make their stores more attractive to customers and give them a competitive edge in an increasingly digital world.
Additionally, retailers should focus on creating an engaging atmosphere that encourages customers to explore and interact with their products and services. By taking these steps, retailers can remain competitive and successful in the ever-changing digital world.
If you need help with footfall analytics in retail, come to StoreTech. We provide our clients with people-counting solutions to measure demand, optimise performance and improve the customer experience.
