Keep your people counters accurate with tips on cleaning, maintenance, and troubleshooting. Ensure reliability in tracking foot traffic with StoreTech.

People counters play a big part in how retail shops, venues, and facilities make smart decisions each day. These devices track how many people walk through a door, pass a certain area, or engage with a space. They help with planning shifts, deciding on layouts, and improving how smoothly people move through a store. But to get accurate data, the equipment itself has to be in good shape.
When dust, smudges, or general wear pile up, the results can start to go off. Someone might walk in, but the counter misses it or, worse, counts them twice. That is why giving your people counters a regular clean and doing a few key checks helps keep everything working as expected. It takes very little time but goes a long way in keeping your business decisions based on what is truly happening, not faulty numbers.
Before starting, it helps to have the right tools lined up. You do not need anything fancy, just a few gentle, non-scratch cleaning items that are safe to use on electronics. It is best to avoid anything strong or acidic, as those can damage the sensors or leave residues that make things worse the next time.
Here is a short list of what to use:
Make sure everything is dry or slightly damp. Soaked cloths or dripping swabs can damage the sensors or wiring inside. Never spray anything directly onto the device. Always apply the liquid to the cloth first, then wipe gently.
One shop noticed their footfall numbers were dropping even though customer numbers had not changed. A quick visual inspection showed their ceiling-mounted sensors were covered with a thin layer of dust from recent indoor maintenance. Cleaning them with a soft cloth and compressed air sorted the issue, and accurate tracking returned straight away.
It’s simple things like that which make a big difference in keeping your people counters working as they should.
Cleaning a people counter does not take long, but it does need a careful touch. Done once a month, or more often in busy or dusty spaces, it keeps things running smoothly.
Here is a step-by-step guide:
After cleaning, wait a few minutes before switching the device back on. This gives all moisture time to evaporate, so the equipment is fully dry.
Being consistent with these steps helps protect the sensors inside and can even extend their lifespan. You are not just cleaning for appearance, it is about keeping the device doing its job properly, every day.
Even if your people counters seem to be working fine, regular checkups can catch small issues before they turn into bigger problems. Think of them like doing a quick once-over on your car, fast, simple, and worth the time.
Start by setting a consistent schedule. A monthly check works for most locations, though sites with high traffic might need a look every couple of weeks. During a check, look for physical damage, loose wires, or anything that seems out of place. Any wear around mounting points should be sorted early before anything goes out of alignment.
Focus on these points during your maintenance round:
Spotting problems early keeps downtime short. For example, an office building noticed that one of their people counters was slightly off-centre after a clean. Because they did frequent checks, the angle was corrected quickly. This prevented longer-term issues in data tracking. Regular attention really adds up over time.
Sometimes, even a freshly cleaned device might not work quite right. Whether it's counting errors, no data flow, or sensor trouble, there are common problems worth checking before bringing in support.
Here are some issues and ways to sort them:
If these steps don’t sort the issue, it is safer to reach out to someone familiar with people counters. Trying to fix it without training could make the problem worse.
Taking the time to clean and check your people counters helps everything run better. Counts stay accurate, operations stay informed, and little problems get caught early. The gear also lasts longer when you keep dirt and damage at bay.
Getting into good habits like using proper supplies, following a consistent cleaning process, and checking up on device condition does not add much time to your schedule. But it can save you the hassle of dealing with bad data. Even one missed count might affect staffing or leave you without the full picture of what is happening.
Reliable counters do not just depend on the tech itself. They depend on a bit of care. Every small step helps keep them doing their job for the long run.
Ensure your people counters remain precise and dependable with StoreTech's solutions. By understanding the importance of people counting, you can maximize your system's effectiveness and maintain the accuracy your business relies on. Let us help you extend the life of your counters with expert advice and durable technology. Keep making informed, data-driven decisions confidently with StoreTech.
We are experts in people counting. Helping retail bricks and mortar businesses measure their customer traffic to boost conversion rates and increase sales. Footfall analytics provides powerful insight to align staff to demand and deliver a better customer experience.
Learn MoreStoreTech has been providing people counting solutions for over 27 years. Speak to one of our experts to find out more about how we can help you and your business in maximising the benefits of people counting analytics.
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