The Cut Back Economy: What it Means for Retail Businesses

As we move through 2023, the cost-of-living crisis continues to hit British households, with inflation rates soaring and energy prices reaching record levels.

The Cut Back Economy: What it Means for Retail Businesses | StoreTech

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As we move through 2023, the cost-of-living crisis continues to hit British households, with inflation rates soaring and energy prices reaching record levels. Amid these turbulent times, the retail and consumer industry has been forced to adapt to the ever-changing economic landscape.

In this article, we'll delve into the impact of the cost-of-living crisis on the retail and consumer industry and explore how businesses adapt to survive and thrive in this cut back economy.

The Cost-of-Living Crisis: A Brief Overview

The cost-of-living crisis has been a hot topic in the UK, with the rising cost of essential goods and services. According to the Office for National Statistics, inflation reached a staggering 7.5% in January 2023, the highest level in over 30 years. 

In addition to soaring prices, the energy price cap increased by 54% in April 2023, leaving millions of households struggling to cope with the financial burden.

These factors have significantly impacted the retail and consumer industry, with consumers cutting back on non-essential spending and businesses facing increased operational costs.

The Impact on the Retail and Consumer Industry

1. Decline in Consumer Spending

As households struggle to manage their finances, discretionary spending has taken a hit. A recent survey by PwC revealed that over 60% of UK consumers have cut back on non-essential spending, with clothing, entertainment, and eating out being the most affected categories. 

This trend has forced retailers to re-evaluate their strategies, with many focusing on offering promotions and discounts to entice customers.

2. Shift in Consumer Preferences

The cost-of-living crisis has also shifted consumer preferences, making value for money increasingly important. Research showed that discount retailers experienced a growth in market share as more consumers sought out affordable options. 

Additionally, there has been a rise in demand for own-label products, with consumers favouring supermarket brands that offer good quality at lower prices.

3. Increased Operational Costs

With soaring energy prices and supply chain disruptions, retailers and consumer businesses have faced increased operational costs. According to the British Retail Consortium (BRC), the cost of running a retail store has risen by an average of 8% in the past year. 

This has led to businesses having to absorb these costs or pass them on to consumers through higher prices, putting further pressure on an already strained industry.

Adapting to the Cut Back Economy: How Retailers and Consumer Businesses are Responding

1. Streamlining Operations and Reducing Costs

Many businesses have turned to streamlining their operations and finding ways to reduce costs to combat the rising costs. This includes renegotiating contracts with suppliers, optimising inventory management, and implementing energy-efficient measures.

2. Investing in E-Commerce and Omnichannel Strategies

The pandemic accelerated the shift towards online shopping, and this trend has continued as consumers search for more convenient and cost-effective options. Retailers have invested heavily in their e-commerce platforms and enhanced their omnichannel offerings to cater to consumers' changing needs.

3. Emphasising Value and Promotions

With consumers focusing on value for money, retailers have been implementing various promotional strategies aimed at attracting customers. This includes offering bundle deals, loyalty schemes, and personalised offers to provide greater value to cost-conscious shoppers.

4. Sustainability and Social Responsibility

Despite the cost-of-living crisis, there remains a strong demand for sustainable and ethically sourced products. Retailers and consumer businesses that prioritise these values and communicate them effectively to consumers could differentiate themselves in the market and foster customer loyalty.


The cost-of-living crisis has significantly impacted the retail and consumer industry, with businesses having to navigate a challenging economic landscape. By adapting their operations, focusing on value, and investing in e-commerce, these businesses can continue to thrive in adversity. 

As we move forward, it will be crucial for retailers and consumer businesses to remain agile and responsive to the evolving needs of their customers, ensuring they can continue to succeed in this cut back economy.

StoreTech has over 24 years of experience in footfall analytics. We provide people with counting solutions to measure demand, optimise performance, and improve the customer experience. If you’re interested in footfall monitoring and management, we can help you. Contact us today to learn more and get started!

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