Delivering performance improvement
River Island is one of the UK’s most successful fashion retailers and with over 60 years of fashion retailing experience, across some 350 stores, the company is one of the most well-known and loved brands on the High Street.
Dynamic, traffic and conversion solution
Whilst the company carries various product categories that require full service (e.g. footwear) where it goes without saying that staff availability is king, the key in the ‘assisted’ service areas such as clothing is to ensure that the sales floor, fitting rooms and tills are all not only staffed to, but are also reacting to, customer demand.
Dynamic traffic and conversion tool
By using StoreXpert, StoreTech’s dynamic traffic and conversion tool, in-store colleagues are not only able to ensure that staffing patterns reflect customer flows, but that conversion rate is being maintained throughout each trading day.
In addition to StoreXpert’s dynamic dashboard, many of the stores make use of the ability to view the performance data live on the sales floor, which means that sales teams can be sure they are fulfilling their customer service objectives.